Healthcare Marketplace (UK)

Date: Oct. 4-7, 2010
Venue: Institute of Directors, 116 Pall Mall, London, SW1Y 5ED | View Map

Registration is now closed.

Program Description
The Healthcare Marketplace is module five of the Faculty of Pharmaceutical Physicians' Higher Medical Training (HMT) Syllabus in Pharmaceutical Medicine. This is a competency course (50% of the time is devoted to workshops) suitable for physicians studying for the Pharmaceutical Medicine specialty syllabus of the FPM, Royal College of Physicians. This course is also suitable for physicians with an interest in the healthcare marketplace and non-physicians working in the medico-marketing or medico-legal arenas.
View a Course Agenda.

Program Objectives
At the end of The Healthcare Marketplace course, participants should:

• Be fully conversant with the ABPI Code of Practice and other relevant UK and International Codes of Practice and legal requirements for the promotion of medicines;
• Be conversant with the role of Regulatory bodies e.g. the MHRA;
• Be conversant with the procedures for assessing the value of pharmaceuticals, disease management guidelines and prescribing systems;
• Understand the legal framework in which the Pharmaceutical Industry operates regarding the promotion of medicines to health professionals and the provision of information to the public;
• Be fully competent to construct and approve product briefing materials intended for the media;
• Be able to develop and recognise legally compliant documentation in support of marketing activities;
• Be fully competent to manage the process by which third parties produce successful publications and presentations;
• Be able to draft publications and presentations targeted at appropriate audiences and consistent with the commercial messages;
• Be competent to train non-medically qualified staff e.g. medical representatives;
• Acquire a working knowledge of in-licensing and co-marketing and be fully competent to assess an in-licensing candidate;
• Understand how to evaluate the clinical potential of an in-licensing opportunity and understand intellectual property;
• Acquire knowledge of how to critically evaluate the promotional platform of a competitive product;
• Understand pharmaceutical marketing research principles and pricing strategies;
• Understand product profiling and positioning, methods of promotion as well as distinguish education from promotion;
• Be fully competent to apply ethical judgements and the relevant guidelines on a range of issues, e.g. fraud and misconduct in clinical trials, post marketing activities and the compassionate use of non licensed products;
• Understand the impact of their activities on the external environment and appreciate how their actions are seen by the general public;
• Appreciate the role of professional organisations and standard setting bodies.